What is DonorBase®?
DonorBase® is a cooperative prospecting database devoted exclusively for nonprofits and fundraisers.
DonorBase® identifies responsive direct mail donor prospects for acquisition campaigns, and re-activates lapsed donors.
Members participate by sharing their donor information within a secure marketing database.
Each DonorBase® member is able to use the combined database to extract new prospects and reactivate old donors for their direct mail campaigns.
Why DonorBase®?
DonorBase® qualifies your new donor prospects with precision and flexibility:
Identify Donors by Category
DonorBase® offers qualified donors according to the specific cause they support, including Animal, Arts, Environmental, Health, Humanitarian, Political, Public Benefit, and Religious donors.
You reach donors closely allied with your mission, or effectively broaden into additional categories based on the insight provided by DonorBase® reporting.
Select Donors by Transaction
DonorBase® offers new prospect selection accordingly to the donors’ initial, average, and last gift amounts, the recency of their gifts, the number of donations made to other organizations, and the aggregate giving capacity of the donor, allowing you to find new prospects whose donors giving history matches your own donors.
Qualify Donors with Insight
DonorBase® incorporates proprietary data to aid with the accurate selection of high-lifetime-value prospects, donors according to political affinity, and other important selection attributes.
The entire DonorBase® is also overlaid with Equifax's TotalSource™ and Lifestyle Selector® consumer data to allow for donor selection by gender, age, income, and a wide variety of demographic, ethnic, religious, and lifestyle attributes.
The DonorBase® process tab tells you how!