DonorBase FAQ
The most frequently asked questions of DonorBase. If you don't see the answer to your question here, feel free to contact us at anytime.
Can I really reach the most new donors?
Yes, DonorBase combines millions of donor transactions to offer a single source of comprehensive marketing depth. National mailers have the unsurpassed ability to reach brand-new donors and Regional mailers are able to find strong quantities of responsive donor prospects directly within their territory.
Can I really mail smarter?
Yes, selecting more productive prospects from one source eliminates the need for redundant list rentals and associated service bureau costs, providing a clear path for efficient mailings.
Can I really lower my Cost-Per-Donor Acquisition Cost?
Yes, using DonorBase to share and leverage large-scale tools and processes (profiling, benchmarking, vast merge/purge, donor suppression, prior order omissions) improves response and helps you acquire more new donors with less mail, yielding the best value for each of your marketing dollars.
Can I really keep donors for life?
Absolutely! By reaching prospects with a proven capacity to vibrantly support organizations they believe in, DonorBase helps you find loyal new donors for your mission.
I am a current member of another consortium prospecting database. Why should I join DonorBase?
Because using multiple consortium databases offers several advantages, organizations familiar with database marketing use several simultaneously. The benefits of participating in DonorBase in this manner include:
More Select Prospects
Using only one consortium limits your prospecting universe. DonorBase’s commitment to all non-profits, including mid- and micro-level clients, helps fuel the exceptional scope of prospect data available to you.
For a regional appeal or a campaign of national importance, being a member of DonorBase ensures that you are reaching as many unique new donor prospects as possible.
Better Data for Better Insight
Additionally, when you seek to form relationships with high-gift donors, DonorBase incorporates proprietary data to aid with the accurate selection of these important high-lifetime-value prospects.
The entire DonorBase is also overlaid with Equifax's TotalSource™ and Lifestyle Selector® consumer data to allow for donor selection by gender, age, income, and a wide variety of demographic, ethnic, religious, and lifestyle attributes.
Using this data in conjunction with the recency, frequency, and monetary information provided on a transactional donor level makes certain that you receive the precise understanding of your own donors needed to achieve your DonorBase marketing objectives.
Increased Selectivity
By combining the most donors with the best data enhancement and most insightful data analysis, DonorBase ultimately provides you the data selection options needed to successfully extract the finest prospect names for you on a campaign-by-campaign basis.
As DonorBase’s procedures and methods are unique, the value of the prospects you receive from DonorBase is correspondingly custom-tailored to match your specific marketing objectives.
When using multiple consortium databases, it is important to track the results of each in order to ascertain which is helping you achieve your goals the best.
Do you have more questions? Click the DonorBase contact tab.
Time to Enroll? Click on the DonorBase enrollment tab.