DonorBase Reporting

DonorBase provides each member with valuable Profile and Benchmark reports evaluating the demographic, lifestyle, and transactional characteristics of your historic donor.

Review of these detailed reports enables members to identify which DonorBase prospects are best suited for their acquisition campaigns, and are provided to members free of charge.

DonorBase Profile Report

DonorBase’s Profile Report identifies which demographic and psychographic pre-selects should be performed when selecting new prospects for your campaigns by indexing your donor data to both the national average and to all aggregate donor information maintained within DonorBase. Z-scores are also provided as an aid to weighing the relative importance of each data attribute.

DonorBase Benchmark Report

DonorBase’s Benchmark Reports details your donors’ giving and recency levels, comparing these results to each individual donor category maintained within DonorBase. We also provide a multi-donor report which demonstrates which other types of organizations your donors give to.

For new donor acquisition campaigns, these Benchmark Reports enable us to correctly ascertain which DonorBase prospects are best suited for your campaigns according to their giving history and capability, as well as open new donor categories based on cross-giving patterns.

DonorBase offers lapsed donor reactivation by identifying which lapsed donors are currently donating to other charities, then providing additional categorical, RFM, and demographic attributes for optimized list selection.

Now learn about the unique advantages of becoming a DonorBase member. Click on the DonorBase value advantages tab now!